Driving Customer Engagement

For Small Businesses focused on reputation management , active customer service is important for customer engagement on Yelp. Staying relevant requires proactive communications utilizing Yelps various communication tools. Here are 3 different ways you can engage with prospective and current customers.

Set up Yelp Messenger - this feature allows users to send direct messages to your Yelp Profile. The benefit is enabling a communication flow for setting up estimates, asking for additional information, and messaging for inability to service. Pro tip: This requires having a device set up to handle these messages (phone, tablet, laptop). If you need assistance with this, feel free to reach out to us to walk you through it.

Read and respond to Yelp Reviews - get notifications when reviews hit your profile. It’s important to respond to reviews that get posted to your site to show gratitude for positive reviews and constructive feedback on negative reviews. This is a key tool for reputation management and where responses can have a direct impact on customer experience with your brand. Reviews are opportunities to drive word of mouth recommendations and provide users with the level of customer service and experience they can expect as a current and future customer.

Share positive reviews across different social media platforms - Add credibility and transparency for branding using positive reviews across other social media platforms like Facebook, LinkedIn, Angi, Instagram, etc.,. Reviews provide context to your business that includes products, services, customer experience, and anything that comes out top of mind for any given review.