Gain New Customers

Yelp is a good destination site to read reviews but it’s also a better way for Small Businesses to win new customers and retain existing ones. Yelp does a good job providing key details like contact information and promoting your business within their platform. The Yelp website and app drive leads through mobile devices by click-to-call and click-to-email.

Here are a couple of Better Practices for using Yelp to find new customers:

Set up Yelp Deals and Check in Offers - A Business account allows you to create Yelp-only promotions by having users ‘Check In’ on their mobile app. It’s a win-win since the customer gets a deal while the business gets attention through the user’s social network. Think of it like a restaurant having a line of your friends outside the door as you walk or drive by. Referral marketing is the best marketing and this is the best way to get it without being too in-your-face.

Track and use metrics in your Yelp dashboard - One of the benefits to a business Yelp account is getting feedback on how customers interact and engage with your business profile. This includes measuring lead generation activity like how many users visit the page and how many leads drive users to your business through getting directions, writing an e-mail, and making phone calls.

Through a combination of these good business practices, up-to-date contact information and business hours, responsive customer engagement, there’s an entirely new potential revenue stream for your business.

Make sure to follow for more tips on other platforms in the future.