Domain
Definition - A domain consists of a name and extension of a website that a user enters via web browser.
I.e. www.caskworksytems.com (www.name.extension)
Marketing - Domains are critical for branding and relevancy. This will be a primary destination for information in parallel with social media channels. It’s important that the creation of the domain relates to the concept as well as engages audience.
Optimization
Make sure to select a simple name and relevant extension for your business.
Utilize privacy protection for your business to secure your personal information from prying eyes.
If the domain is doing online transactions - utilize certified domain and SSL certification to ensure users trust your site and information being inputted.