Marketing 101 : Dayparting

Definition - DayParting is an optimization technique used in marketing by targeting ads by time of day and day of week.

Marketing - The advantage of DayParting is getting ads in front of users based on the optimal time of day and day of week that users are most likely going to convert.

Optimization

1. Optimize by day-parting isn’t as simple as measuring by conversion. It’s equally important to measure by engagement via clicks, etc.