Entertainment content is designed to bring humor and is an easy way to pass the time. This type of content is usually the most viral. You can recognize it as the latest funny cat/dog/baby hijinks video or meme. One note: clients often ask about wanting to create ‘something that will go viral.’ No one has that lightning in a bottle and if anyone claims that they do, they won’t be selling their services for hire as they’ll have already retired to an island in the Pacific.

Now what can you do to make entertaining content? Here are a few prompts to help in the creation process:

• Create a funny and engaging graphic quote;

• Share a Meme.

• Show behind the scenes image or video about your business;

The next steps are :

1. Providing a caption description for the image (this works well for search engine optimization [SEO] and image based social media platforms i.e. Instagram and Pinterest).

Here’s an example.

Now if meme sharing or graphics creation isn’t what you feel comfortable for yourself or your business, then go with some behind-the-scenes action of your business. What seems boring and mundane to you because you do it every day is brand new and interesting to an audience that probably has never seen it. And hey, you may even make something that will go unintentionally viral (the best kind!).