Promotional content is designed to get the word out for your company or service by any means necessary. Typically, you see it used with giveaways or contests as people love anything that is free but it can also be used in other, less cheap feeling promotional ways.

You can highlight key additions to the team, product releases, new venture partnerships, new services, etc.

Here are a few ideas to help drive different promotional content:

• Share company news. On a platform like LinkedIn, this could be highlighting a new hire or set of hires. This has the dual benefit of announcing to the business community that you have new team members and lets the followers & friends of those new members to see that they now work with your business.

• Hold a contest or giveaway for a new product or service that you have. Note: Be sure to have clear rules publicly posted. While almost no one reads those rules, your legal department (and if you don’t have one, just us personally) will want to make sure that you are protected! Many times the wrong kinds of people (the lawsuit-happy ones) are the ones looking to take advantage of lax or nonexistent terms & conditions.

• Collaborate with an influencer on a contest or giveaway. This way your business takes advantage of their audience and reach, so don’t forget to tag or link to them and require them to tag or link to your business.

The next steps are :

1. Include an image or description of the content. provide a caption for the image {this works well for search engine optimization [SEO] and image based social media platforms i.e. Instagram and Pinterest}.

2. Add Hashtags (#) - depending on the platform add relevant hashtags by context and popularity.

Here’s an example.