Website

1. Definition - A website is an online portal that provides content and connectivity for entities usually businesses to engage, learn and interact with their audience.

2. Marketing - Websites are the portal for businesses to brand and inform. It’s important to have a clean and concise website for users to engage and interact so they have a positive response.

3. Optimization

   1. Website analytics like Google Analytics is critical in understanding engagement. Marketing should be based on performance analytics and understanding users engagement page-to-page, user lift, and user drop-off. Strong web page analytics is the foundation of how and when to optimize a website.

   2. Utilize blogs to add consistent and current content. This helps optimize organic search ranking, keep users engaged, and drive new users to your site with social media promotion.

   3. Websites are points of connectivity to and from social media (Facebook, Yelp, Instagram, Snapchat, etc), so it’s vital important that all information be updated and accurate.