Domain

1. Definition - A domain consists of a name and extension of a website that a user enters via web browser.

   • I.e. www.caskworksytems.com (www.name.extension)

2. Marketing - Domains are critical for branding and relevancy. This will be a primary destination for information in parallel with social media channels. It’s important that the creation of the domain relates to the concept as well as engages  audience.

3. Optimization

• Make sure to select a simple name and relevant extension for your business.

• Utilize privacy protection for your business to secure your personal information from prying eyes.

• If the domain is doing online transactions - utilize certified domain and SSL certification to ensure users trust your site and information being inputted.