Definition - SEM is the combination of organic search results based on a websites content and paid search via a search engine (i.e. google.com)

Marketing - SEM is becoming less effective with Social Media but it’s still important to utilize SEM as the key factor in introducing user to your brand and working the top of the marketing funnel.

Optimization -

1. Organic search is critical to getting on the 1st page search results

2. Paid Search although the cost is high is still an effective marketing channel for driving users to a website.

3. Utilizing strong content on related media sites like Facebook, Amazon, Yelp, etc is another way to get 1st page results.